About Frankie Rose Cosmetics

Los Angeles based Frankie Rose Cosmetics is specifically formulated to offer flawless, long lasting products for all skin types and shades. From dry, normal, oily, to even the most sensitive skin types. We have a perfect match for you!


Sarah Udink, Makeup Artist and Frankie Rose Cosmetics Founder, understands the challenges of sensitive skin firsthand, having dealt with severe eczema for as long as she can remember.

Frustrated with the lack of suitable makeup options that offered both the desired look and skin-friendly ingredients, she took matters into her own hands. The result? Frankie Rose Cosmetics—a makeup line that provides flawless coverage for a magazine-worthy appearance while feeling so lightweight that you'll forget it's there!

Proudly cruelty-free, non-comedogenic, hypoallergenic, and gluten-free, Frankie Rose Cosmetics goes the extra mile. All products are vegan and free of animal byproducts, except for mascara, liquid lipsticks, and brow pencils, which contain beeswax for its moisturizing properties.

Since launching in 2013, Frankie Rose Cosmetics has gained recognition through authentic customer reviews online and across social media platforms. The brand has cultivated a genuine following and a global family of Frankie Babes. 

Now available in various beauty retailers and salons, Frankie Rose Cosmetics ships to the US, Canada, Australia, Denmark, Ireland, Mexico, Netherlands, UK, New Zealand,with plans for further expansion.

We're firm believers at Frankie Rose that every Frankie Babe deserves the absolute best, and we consider it a true honor to provide just that!